How to Choose a Good Printing Service for High-Quality Results
Printed marketing materials deliver substantial returns on investment when designed and distributed properly. Employing best practices in CMYK color mode, bleed areas and professional design software ensures consistency across projects.
When choosing a printing provider, select a company with eco-friendly production practices and availability of recycled and FSC-certified paper stocks. Ask about energy-efficient equipment and printing waste reduction programs to minimize landfill impact.
Postcards are thick pieces of paper that are used to share travel greetings, send announcements and promote business services. They can be mailed without an envelope and are available in a variety of sizes, formats and finishes. They are a versatile and affordable marketing tool that delivers high-impact results for businesses in Charlotte.
Smaller postcards (typically 4″ x 6″) are ideal for simple messages and graphics. They are also the cheapest to print and mail, making them perfect for high-frequency campaigns like appointment reminders or event teasers.
Larger postcards (usually 5.5” x 8.5”) offer more space for visuals and messaging. They are also more likely to stand out in crowded mailboxes and can qualify for lower letter-size postage rates. Call Lake Printing at (704) 318-2709 to start your custom postcard printing project with fast turnaround and expert local service.
A vignette is an artfully designed area that doesn’t cover the entire picture side of the card. Typically found on “undivided back” cards, vignettes range from a small sketch to designs that cover three quarters of the front.
Digital printing uses high-resolution files to print directly onto a substrate such as paper, fabric or t-shirts without the need for printing plates. The resulting prints are crisp, with vivid colors and excellent longevity. It’s ideal for short runs, on-demand jobs and personalized printing. There are two main types of digital printers: inkjet and laser. Inkjet printers use liquid ink while laser printers fuse toner powder for fast, clean results.
With digital printing, designs are sent from a computer and printed onto the surface of the product via tiny droplets of ink. Once the print has been completed, it is then heat or cured to set it into place and make it durable. With minimal setup and cost-effective pricing, digital printing is perfect for Print on Demand services or for companies that want to offer custom products without the need to hold large quantities of inventory.
Your printed materials need to reach your audience effectively – and in a timely manner. A good mailing service can ensure that your materials arrive at the right people, at the right time and in great condition. It can also help you get the best postage rates possible through programs like Every Door Direct Mail (EDDM), which offers discounts for small businesses that don’t require a bulk permit or list of addresses. When you work with a printing firm in Charlotte that provides mailing services, you can rest assured that your materials will be delivered on time and within budget.
A good printing company in Charlotte will work with you on a personalized basis to design and produce materials that meet your needs and budget. This includes items that are not as obvious as business cards, brochures and posters, such as memo pads, invoices, receipt blanks and company forms.
Before printing anything, a professional printer will check the quality of the design. They will look at its color, style, size and alignment to ensure that it is perfect for the job. They will also inspect the paper and ink to make sure that they are of the highest quality.
Printing services are essential for businesses of all sizes and can range from small-scale printing of stationery to large-scale production of marketing materials and product packaging. There are many different types of printing methods, from digital to offset, and each has its own advantages. For example, digital printing is ideal for personalized prints and offers quick turnaround times.
